Together, we can tell your story to the people who matter.

Our approach

When you sit down to write something — a speech, a press release, new web copy, an email to your staff — what’s the first thought that pops into your head?

Do you write it down or do you hesitate? Maybe you’re afraid it’s unclear, inauthentic, or too emotional, so you keep editing or turn to AI for help, until your message feels safe.

But there is power in those first thoughts.

Our mission is to help you harness those first thoughts and transform them into authentic and effective communications, messaging, and strategy that drive results.

Our services

  • Icon of a person standing behind a podium, representing a speaker or presenter.

    Fractional Leadership

  • Icon of three people with conversation bubbles above their heads, representing discussion or communication.

    Consulting & Thought Partnership

  • Icon of a microphone inside a dark teal circle with a gold border

    Media, PR, & Crisis Management

  • Icon of a pen writing on papers, representing documentation or writing.

    Writing, Editing, & Content Marketing

A woman with curly black hair smiling, wearing glasses with tortoise-shell frames and a blue top.

Jo Greep is a writer, strategist, and leader with more than 20 years experience in nonprofit leadership, political advocacy, public policy, and health care administration.

A seasoned communications, media, and marketing strategist, she offers a unique blend of creative and analytical expertise to organizations nationwide.

“Jo is a skilled and knowledgeable communicator who can translate complex policy into accessible, actionable messages. She is also enthusiastic and fun to work with!”

Christine Haran
Former VP of Digital Information and Strategy, The Commonwealth Fund

Get started with First Thoughts today.